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1,153 hotels20 UK cities75 booking sitesUpdated weekly · latest 3 November 2026
The product
Built for hotels and for the booking sites that sell them: your visibility, your rates against every OTA, and your local competitors’ moves, in one place.
1The hotel pack
On the main results page, Google picks three hotels and a map. We record which hotels make the pack for every tracked search, in what order, and the organic links around it.
2Google Hotels
Behind “More hotels” is the full list. We record every hotel’s position, rate and deal, then open each hotel’s own page to read the rate from every booking site.
Market visibility
Every tracked search in every city, on Google Hotels and the main results: which hotels rank, how often, how high, and who gained or lost ground this week.
Leonardo Royal London Tower Bridge
The Tower Hotel, by Thistle
Travelodge London City
London Kensington Holland Park
Smart Hyde Park ViewRates & parity
Each hotel’s Google page lists its booking sites in an order Google chooses. We record every rate in that list, so you can see who undercuts your direct rate and whether the sites at the top are actually the cheapest.
| Booking site | In the top 3 | Cheapest |
|---|---|---|
| Booking.com | 97% | 15% |
| Bluepillow.co.uk | 9% | 12% |
| Hotels.com | 88% | 3% |
| Agoda | 10% | 6% |
| Super.com | 0% | 78% |
Hotels’ own websites are the cheapest on 24% of the hotels that list them.
Every booking site →Deal intelligence
Google Hotels flags rates that are “less than usual”. We track those flags week by week for every hotel and its local comp set, so a neighbour’s sale shows up before it shows in your bookings.
Market insights
Rates by kind of stay, ratings, how concentrated each market is, and which OTAs, metasearch sites and chains hold the organic results around the hotel listings.
Who owns the organic results
Who it’s for
Hotel groups, OTAs and independents all win or lose on the same Google pages. Hotelier Visibility shows each of them where they stand, and what changed this week.
Hotel groups & chains
See how each of your hotels ranks and prices against its local competitors, city by city, and how your brand stacks up against rival chains.
OTAs & booking sites
Every hotel’s Google page ranks the sites selling it. See how often you’re listed, how often you’re cheapest, and who pays for the top slots.
Independent hotels
See who ranks above you on the searches guests make in your city, who undercuts your direct rate, and when the hotel down the road goes on sale.
Now accepting beta clients
We’re opening Hotelier Visibility to a small group of beta clients: hotel groups, chains, independents and OTAs. Book a demo and we’ll set up tracking for the searches, cities and competitors that matter to you.
After the beta, plans are priced by how many keywords you track and how often we collect them.
Insights · week of 3 November 2026
What this week’s data says. Each finding links to the page it comes from.
Top in London
#1
Leonardo Royal London Tower Bridge is the most visible hotel in London across Google Hotels and the main results.
See how it does it →Direct vs OTAs
24%
Hotels’ own websites are the cheapest rate on Google on 24% of the 694 hotels that list one.
Compare the booking sites →Paying for position
97%
Booking.com sits in Google’s top three on 97% of the hotels it lists, but is the cheapest on only 15%.
See Booking.com →Cheapest most often
78%
Of the bigger booking sites, Super.com is the cheapest most often: on 78% of the 688 hotels it lists.
See Super.com →Most deals
29%
Newcastle has the most hotels on a deal this week: 29% of its hotels show a lower-than-usual rate.
Deals in Newcastle →Cheapest city
£59
Brighton has the lowest average nightly rate on Google Hotels of the 20 cities we track.
See Brighton →